CAE Report Writing

Many of my students ask me "Rory, how do I write a CAE report????"

It's a good question as this could be the difference between passing or failing the C1 Advanced writing paper. So, I created a video on this topic. (I have since done videos for nearly every part of the CAE paper, so you should definitely check out my other youtube videos too!)

Anyway, the video below shows you how to write an effective report for part 2 of the C1 Advanced (CAE) exam so you can pass the writing exam paper and achieve your goal of gaining a C1 level English language qualification.

Beneath the video, I critique a real CAE report written by a student in preparation for the C1 Advanced writing exam. She has since passed the exam and consequently got a place studying at university in Germany. It’s a great writing to critique as it will give you an understanding of where your writing level needs to be in order to pass this section of the exam.

CAE Report Example

I hope you enjoyed the video above and found it useful! This is what you should do now:

1. Watch and understand the marking criteria that examiners use - video below. If you know what the examiners want, you will get better marks in the exam!

2. See if you can spot any mistakes in the student's CAE Report writing (below the video).

3. Complete the examiner's assessment scale template with your thoughts and marks.

4. Read the student's writing again with my comments and corrections in (bold brackets like this below).

5. Read my comments and marks which I have written on a sample examiner's assessment scale.

6. Give somebody a hug! Why not 😉 !?

1. Examiners' Marking Criteria

2. Student's CAE Report Answer

CAE Report Question: Is marketing important for a company's success?

CAE Writing Example - Report Promotion & Marketing

3. Examiner's Assessment Scale Template


Mark (1-5)



Communicative Achievement





4. Student's CAE Report Writing With My Comments

Nowadays promotion/marketing is very important for a company's success. Only the ones that sell themselves the best to the public, win the most costumers (spelling mistake - you should have written 'customers'). Therefore it is important to make a respectable and reliable impression. Losts (spelling mistake - 'lots' - be careful of your spelling in the exam, as I suggest in my CAE writing course, always leave 5 minutes at the end to read your work and watch for spellings) of big companies employ a whole department of advertisers, while small firms give commission to advertising agencies. No matter on (remove the word 'on' - it is not needed in this sentence) which way it was achieved, certainly any advertisement is the result of an extensive process.

Looking at commercials on television, it is obivious (spelling mistake - you should write 'obvious') that their production is very time-consuming. That means it takes lots of staff to produce such an advertisement, what (wrong word - you should use the relative pronoun 'which') in the end creates lots of vacancies (What do you mean exactly? It creates vacancies in other areas?). Besides commercials reach lots of people, especially in between of (remove the word 'of' here) popular shows or movies.

On the other side, the high expenses the company had (you should say 'expenses companies have' - because you are talking in general) to spend on the (remove the word 'the') extensive production (change the word 'production' for 'marketing'), eventually reflect on the costumer ('customer') through an increase of ('increase in' - this is a collocation, you should study collocations, English word families and sentences structures before the exam, these will also be very important for the 'Use of English' paper) prices. Advertisements on television also cause annoyance to the viewers, as they are responsible for interruptions during the programme, often are especially loud and contain rediculous (this is a spelling mistake - 'ridiculous') or unreliable informations ('information' is uncountable so remove 's' from the end of the word).

Another form of advertising can be found in papers, magazines or as catalog (this is another spelling mistake, 'catalogue'. You also need to write the indefinite article 'a' before the word 'catalogue') e.g. for fashion. The positive aspect of this kind of advertisement is that consumers are able to easily avoid them in the case that they aren't interested, or keep them as a reminder to buy the product or to show it to someone else.

Unfortunately printed advertisements consume big amounts ('large amounts' is a better collocation to use here) of paper, as companies tend to give out far too many copies, what (you should use the relative pronoun which here) harms the environment by (don't say 'by') a lot. Besides paper advertisements often can't keep up with tv (this is a bit informal, I talk more about your language in my critique on the assessment scale below) spots, as these often are more exciting and therefore stay better in peoples' minds (it would be better to say: 'people remember them').

Due to environmental reasons I suggest to keep the consumption of paper down by only giving out advertisements on order instead of handing them out randomly. Otherwise companies should make an effort to produce creative and entertaining commercials and publish them in (you should use the word 'on' here instead of 'in', this is an example of another collocation. I go into more detail about collocations in my CAE Use of English video course) the internet rather than on television, where people watch them without the annoyance that their favourite movie was just interrupted.

5. Examiner's Assessment Scale With My Comments



Mark (1-5)




You have answered all parts of the question.

With these types of questions you can either give opinions from both sides of an argument or give 3 reasons in favour of your argument.

Communicative Achievement


This is a good writing. There are some simple errors which are easy to correct, particularly spelling mistakes, but these do not impede the meaning of the sentences.



With reports you should give the response a title and the introduction should outline the purpose of the report. A useful tip is to give the paragraphs headings in a report.



There are a number of small errors with the language. Always save a few minutes to read over your work when you have finished, you'll be amazed at how many simple mistakes you can correct like this. This is how you will easily lose marks in the CAE exam and it is a good tip for passing the CAE writing paper.

In a report your language should be formal. You use a lot of informal expressions in your writing, for example: "lots of", "e.g.". I talk more about the language to use in reports in my video above!


You can see videos which I have made for all the different parts of the CAE writing exam in my full C1 Advanced writing video course. There are some more details and free preview lessons below. Alternatively, if you want to prepare yourself for other parts of the exam and save lots of money and time avoiding language schools, then the first place I recommend you start is my CAE preparation online page. This page shows you some of the best methods to prepare for every paper in the CAE exam! This page also shows you some really useful phrases for writing a C1 Advanced report.

CAE Writing Video Course

# Of Course Reviews
Course Average Star Rating
Duration (Minutes)

I have produced a C1 Advanced writing video course with 12 lessons full of tips, techniques and exam strategies for every CAE writing. The course has had great feedback from students so far. Here is just one of the reviews:

"Rory...puts the important knowledge in a nutshell and I am convinced that everyone who takes part in his online course will pass the CAE. I absolutely recommend him" Gina, CAE Writing. *****

Watch some free preview lessons here >>

Free CAE Report Writing Critique

If you have a CAE/FCE writing task you would like me to consider marking and critiquing in a future article, you can send it to this email address: [email protected]



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